Heineken wants to tap into the festive market

Heineken wants to tap into the festive market

Heineken has extended the launch of its Newcastle Winter IPA ahead of the holiday season.

The 5.2% abv pale ale was previously available in a number of states but will now be sold in on- and off-trade nationwide, Heineken USA said on Tuesday (13 November). The beer, which comes in 12oz bottles and on draught, is on sale from this month to January, the company said.

Newcastle Winter IPA, made with Super Styrian and Styrian Goldings hops,  is priced the same as Newcastle Brown Ale.

The beer is one of a number looking to tap into the festive market. This week, Diageo launched Guinness Generous as part of its 12-bottle Guinness Winter Selection Variety pack.