US: Heineken extends US market presence

By | 22 June 2007

Dutch brewer Heineken is continuing to extend its presence in the US. The company said yesterday (21 June) that it had officially opened a Northeast regional business unit office in Stamford, Connecticut.

The new office will support a 77-person team responsible for managing the Heineken USA portfolio in the critical sales market spanning from Maine to Pennsylvania.

"Led by Chris Steffanci, vice president for the Northeast regional business unit, Heineken USA's new physical presence in Stamford enhances the company's ability to leverage its resources and meet the needs of its various customers who appreciate the Dutch and Mexican portfolio of brands, from consumers to distributors and retailers," a statement said.

The Stamford office will be a "corporate hometown" for Heineken, the company said, serving as a home base for the organisation's support of local charities, responsible alcohol consumption initiatives, community organizations and cultural institutions and events.

"The Northeast region represents a market integral to the success and growth of the Heineken USA organization," said Andy Thomas, president and chief executive officer, Heineken USA. "With a prominent presence in Stamford, Chris and his team now have increased flexibility to collaborate with our business partners on a real-time basis in the market that helped make Heineken USA the nation's premier import beer portfolio. The office will have an identity consistent with Heineken USA's priorities and values, while remaining unique and responsive to the Northeast consumer base."

Sectors: Beer & cider

Companies: Heineken

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