DENMARK: Heineken extends Danish distribution agreement

By just-drinks.com editorial team | 25 February 2003

The Danish brewery group Bryggerigruppen is extending its distribution deal with the Dutch brewing giant Heineken to include selling Heineken beer in kegs and bottles in Denmark in addition to an existing agreement covering cans. Heineken announced that its beer brand was set to do battle with its rival Carlsberg on the Danish beer's home ground after in August last year, following the initial distribution agreement with Bryggerigruppen.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

The Danish brewery group Bryggerigruppen is extending its distribution deal with the Dutch brewing giant Heineken to include selling Heineken beer in kegs and bottles in Denmark in addition to an existing agreement covering cans. Heineken announced that its beer brand was set to do battle with its rival Carlsberg on the Danish beer's home ground after in August last year, following the initial distribution agreement with Bryggerigruppen.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

SWEDEN: Carlsberg to launch summer beer
Carlsberg Sverige is looking to introduce a lemon-flavoured beer to the Swedish market.

AUSTRIA: Heineken sells real estate business
Heineken said yesterday that its Austrian subsidiary Brau Union AG has signed an agreement for the divestment of its Real Estate Division. This division comprises all non-business related real estate units. The consideration of the transaction after capital gain taxes amounts to €238m.

HOLLAND: Heineken buys into Chinese brewer
Heineken has acquired a 40% stake in a Chinese brewery.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page