UK: Heineken embraces the schooner
By Chris Mercer | 18 August 2011
Heineken UK has said that it will offer pubs and bars branded glasses that hold two-thirds of a pint, if the country's government legalises the measure as planned.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Heineken UK has said that it will offer pubs and bars branded glasses that hold two-thirds of a pint, if the country's government legalises the measure as planned.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:
UK: Partridge “flabbergasted” by Heineken Foster's tie-up extension
Heineken has extended the partnership between its Foster's beer brand and the UK comedy scene, through the commissioning of a second series of online comedy Mid Morning Matters with Alan Partridge.
just the Research
Here's a run-down of some of the top research reports currently available in the just-drinks research store:
Market research related to this article
Heineken in Beer - World
Heineken is the third largest brewer in the world, its Heineken brand has wide global recognition, and is the world’s leading premium lager brand. In 2010 the company’s performance was significantly boosted by its acquisition of the second largest Me...
Heineken Czech Company Watch 2010
The Heineken Czech Company Watch report contains a detailed analysis of the company’s activities in the Czech Republic beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment and ...
Heineken Brewery (Russia) Company Watch 2010
The Heineken Brewery (Russia) Company Watch report contains a detailed analysis of the company’s activities in the Russian beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment ...
