UK: Heineken drops White Lightning cider

By just-drinks.com editorial team | 15 December 2009

Heineken UK is to withdraw White Lightning cider from the market because of concerns about white cider's public image as a contributor to problem drinking.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Heineken UK is to withdraw White Lightning cider from the market because of concerns about white cider's public image as a contributor to problem drinking.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

Focus - Carlsberg making waves in Asia
Carlsberg is backing its bark with bite in Asia after seeing off rivals to take a greater stake in China's Chongqing Brewery.

FRANCE: Heineken appoints distribution unit head
Marc Roubaud is the new president of Heineken's French distribution subsidiary, France Boissons.

CHINA: Carlsberg raises Chongqing Brewery Co stake
Carlsberg has raised its stake in China's Chongqing Brewery Co to almost 30%.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page