GLOBAL: Heineken cuts media agency count
By Chris Mercer | 30 November 2011
Heineken has said that it will seek efficiency savings in its marketing by using just one agency for media buying and planning globally.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Heineken has said that it will seek efficiency savings in its marketing by using just one agency for media buying and planning globally.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Product Launch - UK: Heineken's Newcastle Summer Ale, Newcastle Founders' Ale
Heineken's Newcastle Summer Ale, Newcastle Founders' Ale
Encouraging Responsible Consumption - Part II - Responsible Consumption Messaging
This month, we present a four-part management briefing into the role the alcoholic drinks industry does play, doesn't play, and ought to play in encouraging responsible consumption. Part two sees Ben Cooper look at, not only, getting the message across, but framing the actual message itself.
Encouraging Responsible Consumption - Part IV - Greater Industry Coordination, but Debate Remains Polarised
This month, we present a four-part management briefing into the role the alcoholic drinks industry does play, doesn't play, and ought to play in encouraging responsible consumption. The final part looks at the ongoing battle the industry faces with the health lobby.
Market research related to this article
Heineken in Beer - World
Heineken is the third largest brewer in the world, its Heineken brand has wide global recognition, and is the world’s leading premium lager brand. In 2010 the company’s performance was significantly boosted by its acquisition of the second largest Me...
Heineken Czech Company Watch 2010
The Heineken Czech Company Watch report contains a detailed analysis of the company’s activities in the Czech Republic beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment and ...
Heineken Brewery (Russia) Company Watch 2010
The Heineken Brewery (Russia) Company Watch report contains a detailed analysis of the company’s activities in the Russian beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment ...
