Heineken has lined up the creation of a sales business development role in the US.

The brewer's division in the country said late yesterday (19 April) that it has promoted Christopher Wade to the position of VP of sales business development. Starting at the beginning of May, Wade will be based in New York and will report to Scott Blazek, Heineken USA's senior VP of sales.

“With nearly two decades of sales experience in the beer industry, Christopher brings a strong history of leadership and success to his new role on the Heineken USA sales management team,” said Blazek.

Wade joined Heineken's US arm in 2008, as the zone director for Texas and Oklahoma. Prior to this, he served as a director of sales at Diageo Guinness USA.