RUSSIA: Heineken corrects "inaccurate" Russia growth reports
Reports from Russian press that Heineken's full year revenue growth in the country is expected to be lower than last year have been described as inaccurate by the Dutch brewer.
Speaking to just-drinks today (15 April), a Heineken spokesperson clarified that whilst its executive Viktor Pyatko had spoken to press about beer growth in his home market, he had done so in his role of deputy chairman of the Russian Brewery Association, and not in his capacity as a Heineken executive. The comments about growth rates, therefore, had been made about the general Russian market and not about Heineken's performance there.
The comments, however, had been taken by local Russian press as refering to Heineken.
A spokesperson for Heineken clairified: "Viktor Pyatko is one of our colleagues in Heineken Russia, but he spoke on a conference in his role as deputy chairman of the Russian Brewery Association. In his role as deputy chairman of the brewery association, he said that growth of the Russian beer market is expected to grow between 3-5% in 2008."
The spokesperson added: "This is not a Heineken announcement, or a Heineken press conference. I don't deny that he is working for Heineken, but he was there as the deputy chairman of the brewery association and as such he talked about the expected volume growth of the market.
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