Heineken chief operating officer Marc Bolland is to take the helm at UK multiple retailer Wm Morrison Supermarkets, taking up the post on 1 September.

The Dutch brewer confirmed that Bolland, also on its executive board, would leave his position on 1 July after 20 years with the company. Under plans to streamline Heineken's management structure, he will not be replaced and all five regional presidents will report direct to chairman and CEO Jean-François van Boxmeer.

Van Boxmeer paid tribute to Bolland's "significant contribution" to Heineken's growth, adding: "Over the last year in particular, Marc has established the direction and management priorities for the regional structure, which will support our future growth."

Bolland said he was looking forward to the challenge of becoming CEO at Morrisons, which has seen its business nosedive since it took over the Safeway supermarket chain. "Heineken has been a great part of my life for 20 years, but this is what I see as the right move at this point in my career," he added.