NETHERLANDS: Heineken continues soccer deal

By | 7 July 2006

Dutch brewer Heineken has extended its deal with the country's soccer association, KNVB, to sponsor the Dutch national team for the next four years. 
The cooperation will now continue until after the 2010 FIFA World Cup Finals in South Africa, but financial details were not disclosed.
The brewer has retained ticket and branding rights, and gained permission to use footage from the Dutch national team, for games dating back to 1996 - to be shown via its cafe and bar broadcasting channel, called On.

A Heineken Netherlands spokesman told just-drinks: "Dutch football is very close to the values Heineken follow, such as national pride, sparkling life and heritage."

Sectors: Beer & cider

Companies: Heineken

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