NETHERLANDS: Heineken Continues Cooperation With Whitbread
By just-drinks.com editorial team | 25 May 2000
Heineken N.V., the leading international brewer, today announced that within the framework of the sale of the brewing division of Whitbread, Heineken's license partner in the UK, it has been agreed that Whitbread will comply with the current license agreement with Heineken. To this end Whitbread will retain the production, marketing and sales people and the necessary production capacity. Whitbread, Interbrew and Heineken have discussed the sale in advance of today's announcement and will continue to cooperate in the best interests of the customers and brands. Heineken will continue to review its different options in the UK market.
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Heineken N.V., the leading international brewer, today announced that within the framework of the sale of the brewing division of Whitbread, Heineken's license partner in the UK, it has been agreed that Whitbread will comply with the current license agreement with Heineken. To this end Whitbread will retain the production, marketing and sales people and the necessary production capacity. Whitbread, Interbrew and Heineken have discussed the sale in advance of today's announcement and will continue to cooperate in the best interests of the customers and brands. Heineken will continue to review its different options in the UK market.
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