CHINA: Heineken considering Chinese move - reports
The fast growing but high risk Chinese beer market may be the latest target for Dutch beer giant Heineken, as it considers acquiring domestic breweries in the northern part of the country, the Chinese media said yesterday. Although Heineken officials in China declined to comment, The Shanghai Daily newspaper quoted a marketing official of Shanghai Asia Pacific Brewery, in which Heineken owns a stake, as saying the Dutch brewer was in talks with several potential targets. No specific names were mentioned.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Coca-Cola pressure builds as bid rumours swirl
- Gin: Plymouth's from Plymouth, London's from...?
- Fireball Recall: Putting Out Fire with Anti-Freeze
- Comment - IPO Launch a Tonic for Fever-Tree
- Why Chinese beverages won't conquer the world
- NPD - Moët Hennessy’s Glenmorangie Dornoch
- Anheuser-Busch InBev cuts jobs in US shake-up
- Diageo targets Millenial women with Baileys push
- Pernod blames rule changes for Plymouth GI drop
- William Grant unveils bespoke Glenfiddich website
- Early Signals: future scenarios that will drive consumption and product innovation over the next five years
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Beer Opportunities: Beyond Standard Lager
- The IWSR Global Trends Report 2014
- Global Cognac insights - market forecasts, product innovation and consumer trends research