NETHERLANDS: Heineken completes FEMSA Cerveza purchase
FEMSA Cerveza is finally in the can for Heineken
Heineken has closed its purchase of FEMSA Cerveza from Fomento Económico Mexicano.
The Netherlands-based brewer, which lined up the purchase for US$5.5bn back in January, said late today (30 April) that it has received approval from all relevant anti-trust authorities, as well as from shareholders of both companies.
“Heineken will now execute the integration strategy it has developed over the past two months in collaboration with the local management teams,” the company said.
The newly-acquired businesses will form part of the Heineken Americas region under John Nicolson, regional president of Heineken Americas.
Heineken will consolidate the new businesses into its accounts from tomorrow (1 May).
The UK arm of Heineken has lined up an advertising push for its Kronenbourg 1664 , featuring the rock band Motorhead....
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