US: Heineken brings back Newcastle Werewolf in US
The US division of Heineken has lined up the re-release once again of the Werewolf Blood-Red Ale extension of its Newcastle beer brand.
The variant, initially launched in the US two years ago then again in 2013, will roll out in the on- and off-trade and will be available from this month through to October. Newcastle Werewolf can be found “in most major markets” in the country.
Brewed with rye malts that give it a blood-red colour, the beer will be backed by a national social and digital campaign as well as local sampling, point-of-sale materials and displays at retail.
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