HOLLAND: Heineken brand boom drives Dutch giant

By | 21 February 2007

Heineken has today (21 February) reported an 11% rise in underlying profits for 2006 as the Dutch brewing giant's namesake brand enjoyed its biggest growth since the 1980s.

The brewer saw operating profit rise 10.7% on an organic basis to EUR1.6bn (US$2.1bn). Revenues rose 7.1% to EUR11.8bn as sales of the Heineken brand grew by almost 12%

Heineken said the successful US launch of Heineken Premium Light had driven sales of the core Heineken brand and had added some 680,000 hl to the brand's volumes. The brewer believes US sales of Heineken Premium Light will reach 1m hl this year.

Heineken chairman and CEO Jean-François van Boxmeer called 2006 "a strong year" for Heineken. He said: "The Heineken brand's performance in 2006 again demonstrates the immense value of the asset that continues to differentiate us from all our competitors."

The group's cost cutting programme, labelled "Fit2Fight" delivered savings of EUR114m before tax last year, Heineken said.

In Russia, Heineken said it had completed the integration of its ten breweries ahead of schedule. The brewer saw volumes in Russia reach 13m hl, a jump of some 10%.

Heineken's net profit leapt 59.1% to EUR1.2bn, boosted by gains worth EUR291m for a series of one-off items. Stripping out those gains, net profit rose 12.6% on an organic basis to EUR930m.

Heineken said it expects net profit to rise by 10-13% on an organic basis in 2007.

Sectors: Beer & cider

Companies: Heineken

View next/previous articles

Currently reading -

HOLLAND: Heineken brand boom drives Dutch giant

There are currently no comments on this article

Be the first to comment on this article

Related articles

UK: Heineken kicks-off Rugby World Cup for UK

Heineken has launched a campaign to help publicans make the most of sales opportunities in the UK during this year's Rugby World Cup.

Spotlight – Premium beer market set for further growth

The global market for premium beer is set for further strong growth over the coming six years, according to a recent report published by just-drinks, but there will be marked variations in the growth rates between different regions, and innovation will be vital as competition intensifies.

US: Heineken brings Premium Light to US off-trade draught market

Heineken has prepared an addition to its off-trade draught beer system in the US.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page