UK: Heineken braces for massive volume falls

By just-drinks.com editorial team | 26 March 2003

The Dutch brewer Heineken could see its volumes fall by half in the UK market with a corresponding profit fall of €20m (US$21.4m) this year, as its licensing agreement with Interbrew ends in the country, its CEO has said. Heineken plans to replace its current UK arrangement, which sees Interbrew distribute Heineken Cold Filtered at 3.4% abv, when the contract expires this year. Instead it will export the full strength Heineken brand (at % abv) it sells worldwide into the UK.

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The Dutch brewer Heineken could see its volumes fall by half in the UK market with a corresponding profit fall of €20m (US$21.4m) this year, as its licensing agreement with Interbrew ends in the country, its CEO has said. Heineken plans to replace its current UK arrangement, which sees Interbrew distribute Heineken Cold Filtered at 3.4% abv, when the contract expires this year. Instead it will export the full strength Heineken brand (at % abv) it sells worldwide into the UK.

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