UK: Heineken braces for massive volume falls
The Dutch brewer Heineken could see its volumes fall by half in the UK market with a corresponding profit fall of €20m (US$21.4m) this year, as its licensing agreement with Interbrew ends in the country, its CEO has said. Heineken plans to replace its current UK arrangement, which sees Interbrew distribute Heineken Cold Filtered at 3.4% abv, when the contract expires this year. Instead it will export the full strength Heineken brand (at % abv) it sells worldwide into the UK.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Most Valuable Spirits Brands in 2017 - The facts
- Most Valuable Beer Brands in 2017 - The facts
- What the future looks like for Australian wine
- Interview, Fever-Tree's founders
- Has the politics of M&A changed? - Analysis
- Diageo ready to lock horns with AB InBev in Africa
- Heineken sees Tesco pull SKUs in UK
- Coca-Cola Co announces senior executive shake-up
- Fever-Tree eyes bumper NPD, pack formats for 2017
- Heineken mulls M&A with $1.75bn notes issue
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global liqueurs insights - market forecasts, product innovation and consumer trends research