NETHERLANDS: Heineken appoints new Americas chief
Dutch brewer Heineken has appointed a new head for its Americas division.
John Nicolson is set to replace Massimo von Munster as Heineken Americas president from 1 October, Heineken announced today (2 September).
Nicolson was formerly managing director for Eastern Europe, Asia and the US for Scottish & Newcastle, which was bought by Heineken and Carlsberg earlier this year.
Heineken CEO Jean-François van Boxmeer said von Munster had decided to leave Heineken and return to his native Italy, after three years in the job.
"Massimo has developed and solidified the relationships with our partners FEMSA and CCU [Compañía Cervecerías Unidas], and has grown the Heineken brand consistently across the region," said van Boxmeer.
Sectors: Beer & cider
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