NETHERLANDS: Heineken appoints group commerce boss

By | 13 July 2007

Heineken NV has appointed of Stefan Orlowski as group commerce director, effective 1 October 1, 2007.  In this role, Orlowski will join the Heineken NV executive committee, and will report directly to Jean-François van Boxmeer, Heineken chairman of the executive board and chief executive officer.

Orlowski will be based at Heineken's Amsterdam Headquarters, where he will have global functional responsibility for all of the company's commercial activities including own wholesale operations, marketing, sales and innovation in addition to specific responsibility for the growth of the Heineken brand.
Between 1998 and 2006, Orlowski was previously employed by Heineken in a variety of senior management roles in Central and Eastern Europe, most recently as chief operating officer, Central and Eastern Europe. 
Commenting on the appointment, Jean-François van Boxmeer, Heineken CEO said: "I am delighted that Stefan has agreed to lead the commerce function. He is an experienced international manager with great leadership skills and a track record of delivering commercial success in the brewing industry. With his knowledge of our company, people and systems, he will be able to hit the ground running."
Orlowski said: "This is a great opportunity to re-join Heineken at a truly exciting time.  I am looking forward to applying my commercial and management experience to drive execution in the business in order to deliver further growth of the Heineken brand and the wider brand portfolio."
Orlowski is currently based in Australia and is engaged by Harbin BV, a private international investment firm. Harbin BV is Heineken's partner in Grupa Zywiec, the company's Polish operating business. Orlowski is a member of the Supervisory Board of Grupa Zywiec.

Sectors: Beer & cider

Companies: Heineken

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