NETHERLANDS: Heineken Acquires a 50% Stake in Affligem Brouwerij
Heineken N.V., the leading international brewer, today announced that it acquired a 50 percent stake in Affligem Brouwerij BDS N.V. (formerly Brouwerij De Smedt N.V.), established in Opwijk, Belgium. The brewery mainly produces the abbey beer, Affligem. The Affligem Abbey, owner of the brand, has been brewing this beer since the eleventh century. Since 1980, Heineken has taken care of the marketing and distribution of this beer in the Netherlands and France. Heineken also has a license agreement with the abbey for the rest of the world. The license for Belgium and Luxembourg remains with the Affligem Brewery. For Heineken, this reinforces its portfolio of speciality beers, while the agreement offers better sales opportunities for the partners. The Affligem Brouwerij has a capacity of 70,000 hectolitres and has 30 employees.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Interview - Bacardi global marketing boss, whisky
- Comment - Hybrid Spirits: Innovation or Laziness?
- Constellation grapples with glass as reality bites
- Brewers Feel Prolonged Russian Winter
- Focus - Heineken's H1 Performance by Region
- Mast-Jägermeister targets UK off-trade boost
- Diageo doubles intake for spirits start-ups scheme
- Second senior exec to depart Bacardi
- Portman finds against Diageo "mix it up" tagline
- Bacardi sees North America president step down