US: Heaven Hill unveils Two Fingers revamp
Heaven Hill Distilleries has unveiled a new package design for its Two Fingers Tequila line.
The new Two Fingers redesign includes a clear bottle and a more "streamlined" black label featuring a Blue Agave plant, the company said today (4 September).
"We wanted to maintain the black iconography but make it more contemporary," said Reid Hafer, senior brand manager for Two Fingers at Heaven Hill.
Along with the new design, point of sale material has been developed to support the new look featuring the tagline, "It Takes Two".
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