Heaven Hill Distilleries, the country's biggest family-owned distiller, is launching its first national print ad campaign for Hpnotiq. The three-dimensional ads will appear in the June issues of Architectural Digest, W Magazine and Variety V Life before expanding to Vanity Fair, Wine Spectator and other publications.

The company has until now relied on a "multi-faceted grassroots" marketing effort to introduce Hpnotiq, which sold about 615,000 cases in 2003, according to Impact.

"The move to the next level for Hpnotiq will build on the established foundation of success," said Justin Ames, the brand's senior marketing manager. "The unique ad campaign will mark the beginning of a focused effort to broaden the exposure of the brand at both retail and on-premise."

Keller Crescent of Evansville, Indiana, created the multi-million dollar campaign.