US: Heaven Hill revamps Hpnotiq packaging

By just-drinks.com editorial team | 20 March 2009

Heaven Hill Distilleries is to launch a package revamp this spring for its Hpnotiq liqueur.

The redesign is to coincide with a new "Girls Night Out" marketing programme, the company said today (20 March).

The bottle will include a "clean" presentation of the brand name and ingredients, highlighted by the Hpnotiq swirl.

The back of the bottle will provide suggestions for use and a variety of cocktail suggestions. The update will maintain the frosted blue ACL-decorated glass and will be made across all product sizes.

"Hpnotiq has enjoyed wonderful growth since we acquired it in 2003," said Justin Ames, senior brand manager. "We took this opportunity to evolve our marketing direction and the product design. As a result, we have highlighted the most identifiable characteristics without compromising key equities. "

Sectors: Spirits

Companies: Heaven Hill