The campaign will cross print and digital

The campaign will cross print and digital

Heaven Hill Distilleries has launched a “multi-million dollar” ad campaign for its Burnett’s vodka and flavoured vodka range in the US.

The Kentucky-based company said this week the ads, set to appear in print and digital formats, will focus on “fun occasions” with friends and family. “The message and tone of the campaign speak to the fun-loving and social Burnett’s fan,” a spokesperson said.

The print ads will target consumers through Cosmopolitan, US Weekly, People Country and OK!, while the digital campaign includes Break.com, Thechive.com, Facebook, Tumblr and a mobile app.

In May, Heaven Hill increased its Burnett's flavoured vodka portfolio to 37 with the launch of Ruby Red Grapefruit, Mango Pineapple and Red Berry.