US: Heaven Hill Distilleries releases Burnett's RTD cocktails

By | 15 July 2009

Heaven Hill Distilleries has lined up the off-trade launch of a range of pre-mixed cocktails in the US.

The family-owned company, which is based in Bardstown, Kentucky, said earlier this week that Burnett's Cocktails will initially offer three variants - cosmopolitan, margarita and mojito. All three will have Burnett's vodka as their spirits bases.

"In-home entertaining and flavour experimentation are incredibly popular trends today, particularly as the economy draws consumers away from the on-premise," said senior brand manager Reid Hafer. "Consumers may now embrace the cocktail culture off-premise with this new range of cocktails."

The launch of Burnett's Cocktails, which are available in 1.75-litre PET and bottled at 15% abv, will be backed by point-of-sale materials, trade media advertising and mail-in rebates.

Sectors: Spirits

Companies: Heaven Hill

View next/previous articles

Currently reading -

US: Heaven Hill Distilleries releases Burnett's RTD cocktails

There are currently no comments on this article

Be the first to comment on this article

Related articles

Research - GLOBAL: Spirits, wine sales set to slow

Growth in both the global spirits and wine categories is expected to slow markedly in the five years to 2013, according to new research.

just the round-up - The week in drinks

The top ten stories published on just-drinks this week:

US: Marketing switch in US for Russian Standard

Russian Standard has confirmed a change of personnel in the marketing department of its US unit.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page