Product Launch - US: Heaven Hill Distilleries' Fulton’s Harvest Apple Pie Cream Liqueur

By | 10 July 2013

Click through to view Heaven Hills Fulton’s Harvest Apple Pie Cream Liqueur

Click through to view Heaven Hill's' Fulton’s Harvest Apple Pie Cream Liqueur

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Fulton’s Harvest Apple Pie Cream Liqueur

Category - Spirits, liqueur, 12.5% abv

Available - From September, until November

Location - US, nation-wide

Price - RRP of US$10.99 per 75cl bottle

Distribution - Heaven Hill

Heaven Hill Distilleries is set to release the next addition to its Fulton's Harvest liqueur range in the US.

The apple pie-flavoured variant will launch in September for the Autumn, and joins Fulton's Harvest Pumpkin Pie, for a limited time.

Show the press release

New this fall, Fulton’s Harvest Apple Pie Cream Liqueur will debut as the warmth of summer transitions to the brisk chill of fall. The new product is the second release in the wildly successful Fulton’s Harvest seasonal family that includes the industry’s first and, now, leading pumpkin pie cream liqueur – Fulton’s Harvest Pumpkin Pie.

Fulton’s Harvest Apple Pie Cream Liqueur is a lush and creamy all natural Liqueur with a warm and inviting apple pie flavor with notes of cinnamon and caramel. Like the original Fulton’s Harvest Pumpkin Pie Cream Liqueur, the product embodies the traditional, warm memories of the early fall season. 

This first and only Apple Pie Cream Liqueur will be available at retail for a limited time only with the emergence of fall from September through the end of November. Whether enjoyed chilled or on the rocks, Fulton’s Harvest Apple Pie is great for entertaining or enjoying during the fall season. Fulton Harvest Apple Pie Cream Liqueur features a rustic label design with fresh pie-making ingredients.

Fulton’s Harvest was launched in 2010 as a Pumpkin Pie Cream Liqueur. In just two short years, the product has become a seasonal phenomenon. With unprecedented success at retail, Fulton’s Harvest is an innovative approach to seasonal sales.

“Unlike most cream liqueurs, the Fulton’s Harvest Cream Liqueurs are available when the season is ripe for these unique flavors,” said Hannah Venhoff, Fulton’s Harvest Brand Manager. “The short term availability is a unique selling point. Seasonal flavors like pumpkin are among the most popular flavor trends throughout the beverage industry. Apple Pie was a natural extension to this unique product line especially as we see the flavor becoming popular across a wide variety of consumer packaged goods.”

Point of sale support items for Fulton’s Harvest Apple Pie communicate the product’s spirit and seasonal appeal with “Apple and Spice. What a Delight.” on retail display materials. 

Fulton’s Harvest Cream Liqueurs are available from September through November in 750ml at 12.5% alc/vol. The products retail for $10.99.

Original source: Company Release

Sectors: Product launches, Spirits

Companies: Heaven Hill

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Product Launch - US: Heaven Hill Distilleries' Fulton’s Harvest Apple Pie Cream Liqueur

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