Heaven Hill Distilleries Christian Brothers CB Peach

Heaven Hill Distilleries' Christian Brothers CB Peach

Heaven Hill Distilleries' Christian Brothers CB Peach

Category - Spirits, brandy, flavoured, 35% abv

Available - From this week

Location - US, nation-wide

Price - SRP of US$10.99 per 75cl bottle, also available in 5cl and 37.5cl

Heaven Hill Distilleries has launched a peach variant of its Christian Brothers brandy. CB Peach comprises Christian Brothers VS Brandy that is infused with peach flavours.

In 2011, Heaven Hill launched a honey-flavoured extension of the brand.

Show the press release

Christian Brothers has launched CB Peach – an addition to the extremely successful CB Honey introduction in 2011. The new flavor builds on the growth of Peach flavors in the distilled spirits industry.

CB Peach is Christian Brothers VS Brandy infused with peach flavors. The combination carries a natural history in cocktail culture and builds on popularity of flavors across all spirits types. Most notably, peach is the #1 flavor style introduced since 2013, according to Beverage information Group, with over 70% of new products featuring the flavor.

“Christian Brothers is a true innovator with flavor introductions,” said Brittany Capito, Senior Brand Manager for the Christian Brothers franchise. “We are excited to add the second flavor to an emerging and exciting category which holds tremendous growth potential.”

Flavors are taking hold across all spirits categories. According to Beverage information Group, Flavored Vodkas account for over 30% of Vodka category market share. Likewise, flavored whiskeys sales have doubled since June 2013, according to Nielsen. Since 2013, Christian Brothers Honey has grown more than 26% as consumers seek easy-to-drink products.

Available in 50ml, 375ml and 750ml, Christian Brothers Peach ($10.99) marketing materials will utilize the Christian Brothers’ “CB & …” tagline by adding “CB &…a taste of peach.”  The product features an array of in-store and on-premise POS.  Christian Brothers Flavors are bottled at 35% alc./vol.

Original source: Company Release

Expert analysis

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