Deep Eddy Vodka comprises several flavours

Deep Eddy Vodka comprises several flavours

Heaven Hill Brands has agreed to acquire Deep Eddy Vodka from Eliza Spring for an undisclosed sum. 

The deal includes the Deep Eddy Vodka brand and its distillery. 

Texas-based Deep Eddy, which launched in 2010, has several flavours in its portfolio including Sweet Tea, Ruby Red and Lemon, as well as Straight Vodka. The entire team at Deep Eddy will join Heaven Hill.  

Max Shapira, president of Heaven Hill Brands, said: "This is a milestone day for Heaven Hill Brands as we add Deep Eddy Vodka to our dynamic and innovative family."

Eric Dopkins, who will continue as president of Deep Eddy Vodka, said: "The Deep Eddy team and their distributor partners will remain in place and continue to build on the exceptional momentum of the brand alongside Heaven Hill."

Earlier this month, Heaven Hill announced a tie-up between its Blackheart rum and the Playboy brand. 

Expert analysis

Global vodka insights - market forecasts, product innovation and consumer trends research

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