Heaven Hill Distilleries has lined up another flavour variant for its Burnett's vodka portfolio.

The US spirits group confirmed yesterday (6 August) that Burnett's Pomegranate will be the 15th flavour in its vodka stable.

The vodka is available in PET 1.75-litre and glass 1-litre and 750ml sizes and bottled at 35% abv.

"Burnett's Pomegranate is a reflection of the growth of pomegranate within spirits," said Reid Hafer, brand manager for Heaven Hill's Burnett's franchise. "The Burnett's franchise has quickly capitalised on the desire across all spirits categories for flavours."

The launch of the pomegranate addition will be supported by POS for both floor displays and shelf facings, as well as sales education materials.