CANADA: Health Canada dismisses energy drink approval reports
Health Canada has corrected inaccuracies over the sale of energy drinks in liquor stores
Health Canada has dismissed reports that it approved the sale of pre-mixed alcoholic energy drinks.
The Canadian government department said on Friday (21 May) that it wanted to correct inaccuracies reported regarding the approval of the sale of energy drinks in liquor stores.
Canwest News Service reported last week that, despite previous warnings about consuming alcohol mixed with energy drinks, Health Canada had approved the sale of alcohol energy drinks at liquor stores.
However, Health Canada said in a statement last week: "In Canada, energy drinks are regulated as natural health products and are approved for specific purposes. Simply taking an approved energy drink, such as you would find in convenience and grocery stores, adding alcohol and offering it for sale is not allowed.
“An energy drink containing alcohol would be subject to different regulations under the Food and Drugs Act, and would be evaluated differently - as a food, and not as a natural health product,” it added.
Health Canada said it will be following up with liquor boards and other relevant bodies to ensure that the regulations and their implications for energy drinks containing alcohol are appropriately understood.
In March, Health Canada authorised broader use of caffeine, from cola-type beverages to all carbonated soft drinks.
- Interview - Pernod Ricard's luxury director
- What's coming up in wine in 2017? - Comment
- The just-drinks Analyst - 2017 forecasts
- The wine category in 2016 - Review of the Year IV
- The Cognac Category - Everything you need to know
- Edrington readies Americas, GTR exec switches
- Diageo Australia names new commercial head
- Diageo lines up 2017 Johnnie Walker expressions
- High-end Cognac making recovery in China - Pernod
- Drinks industry counters calls to ban alcohol ads
- The Next Seven Big Beverage Markets
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Darker Than Before: Global Prospects for Brown Spirits
- Global gin insights - market forecasts, product innovation and consumer trends