Product Launch - UK: Healey’s Cornish Bite

By | 28 August 2013

Healey’s Cornish Bite

Healey’s Cornish Bite

Healey’s Cornish Bite

Category - Energy drinks, apple juice, salted

Available - From this week

Location - UK, Devon and Cornwall; Tesco and independent retailers

Price - SRP of GBP1.09 (US$1.70) per 25cl can

Distribution - Healey's

Cider maker Healey’s has entered the UK energy drinks market with Cornish Bite.

Cornish Bite is 25% apple juice and made with Cornish sea salt, which helps maintain a balance of electrolytes in the body Healey's said today (28 August). Each 25cl can contains 80mg of caffeine, equivalent to a single shot of espresso coffee.

Cornwall-based Healey’s makes juices, spirits and cider, including the Rattler cloudy cider.

In June, PepsiCo moved into UK energy drinks with the rollout of its Mountain Dew extension Amp Energy.

Expert analysis

The Future of Retailing in Turkey to 2017

"The Future of Retailing in Turkey to 2017" is based upon an extensive, cross-country, industry research program which brings together Canadean’s research, modelling, and analysis expertise in order to develop uniquely detailed market data. It provides detailed quantitative analysis of past and future trends - crucially providing retail sales data not just by channel and by product, but showing product sales through different channels.

Sectors: Product launches, Soft drinks

Companies: PepsiCo

There are currently no comments on this article

Be the first to comment on this article

Related research

PepsiCo, Inc. - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage....

PepsiCo, Inc. (PEP) - Financial and Strategic SWOT Analysis Review

PepsiCo, Inc. (PEP) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view o...

Cía de Bebidas Pepsico SA in Soft Drinks (Spain)

In 2012, Cía de Bebidas Pepsico continued to adapt to the gloomy economic climate by holding back prices, offering its core carbonates brands at lower retail prices than its main competitor Cía Servicios de Bebidas Refrescantes. On the other hand, th...

Related articles

just the Round-Up - The week in drinks

The top ten stories published on just-drinks this week:

In the Spotlight - Who Can Rescue the Soda Makers?

It was interesting to see Big Soda's contrasting reactions to more North American CSD volume falls in full year results this month.

US: PepsiCo speaks out over fresh Peltz bid to split group

PepsiCo has issued a rebuke to a fresh effort by Nelson Peltz's Trian Fund Management to split up the company, branding the interference a "costly distraction".

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page