Product Launch - UK: Hayman Distillers' Royal Dock Navy Strength Gin

By | 10 September 2012

Click through to view Hayman Distillers Royal Dock Navy Strength Gin

Click through to view Hayman Distillers' Royal Dock Navy Strength Gin

view 1 related image

Hayman Distillers' Royal Dock Navy Strength Gin  

Category - Spirits, gin, 57% abv

Available - Released in the US in May, followed by the UK and other European markets from this month

Location - US, UK, Germany and Denmark

Price - SRP GBP25 (US$40) per 70cl bottle, also available in 75cl bottles

Distribution - US, Haus Alpenz; UK, Love Drinks

UK-based Hayman Distillers is expanding the launch of its 57% abv gin into Europe to target growing demand from bartenders for higher-strength spirits.

Royal Dock Navy Strength Gin will enter the UK, Germany and Denmark from this month, the family-run distiller said late last week. It was released in the US in May.

“For several years, we have had a number of requests from the US for a navy-strength gin,” a company spokesperson told just-drinks. “With the increase of the cocktail culture, the demand for this style has grown. From our family archives we know we used to supply Senior Service Navy Strength Gin to the British Navy in London. Royal Dock is based on this, but named after the Old Navy base in Deptford, East London.”

Navy-strength gin is typically stronger than regular London gin, at about 57% abv. It is said to be stronger so that a ship's gunpowder could still fire if the gin was accidentally spilt on it.

Last month, Pernod Ricard announced it was launching Plymouth Navy Strength Gin in the US.

Show the press release

Royal Dock Gin represents the style of Gin supplied by the Hayman family and previous generations under the mark “Senior Service Gin” to both the Royal Navy and the trade from 1863. Its robust and bright profile with an enhanced aromatic nose had great appeal amongst the highest ranks of the Navy.

Based in London, they delivered to the Royal Victoria Yard at the Royal Dock, the largest of the three Admiralty Victualling Boards. Gin along with Rum was an essential part of the cargo.

This Navy Strength Gin at 57% vol was the strength required to enable gunpowder to still light if Gin was spilt on it.

The name Royal Dock represents the yard which was established in 1513 by Henry VIII in Deptford, South London. London was the largest port in England with other smaller ports in Gosport and Plymouth.

Over 4 centuries the Royal Dock, headquarters for the Navy Victualling Board who were responsible for the provisions on board, was a point of departure for some of the most significant ventures in British Naval history.

Original source: Company Release

Sectors: Product launches, Spirits

Companies: Pernod, Ricard

View next/previous articles

Currently reading -

Product Launch - UK: Hayman Distillers' Royal Dock Navy Strength Gin

There are currently no comments on this article

Be the first to comment on this article

Related research

Pernod Ricard: Premiumization and decentralization fuelling growth in mixed macroeconomic environment

Over the last 10 years of rapid acquisitions, Pernod Ricard has built a strong portfolio of premium brands on a global scale. Most of its brands enjoy a leading position in international markets. The company has adopted a decentralized operational st...

Wine

This report analyzes the worldwide markets for Wine in Million Litres. It includes all wine categories, still, (red, white and rose), sparkling, fortified, vermouth, non-grape wine, wine coolers and ice wine. The report provides separate comprehensiv...

Related articles

Product Launch - US: Pernod Ricard's Pike Creek Whisky

Pernod Ricard's Pike Creek Whisky

TRAVEL RETAIL: Pernod Ricard unveils Absolut Denim

Pernod Ricard has launched a denim-wrapped gift sleeve for its Absolut vodka brand across travel retail.

Comment - Wehring's Way: SPI Group, CEDC, Russian Standard, Stock Spirits, Belvedere - Behold! MegaVod!

Well, look at what we might have here. Is this the beginning of the rise of the mega vodka corporation of the future?

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page