US: Hawaiian Springs readies US release for bottled water brand

Author: just-drinks.com editorial team | 2 June 2009

Hawaiian Springs has lined up the US roll-out of its namesake water brand.

The company, which claims to bottle "one of the freshest waters available", said today (2 June) that Hawaiian Springs will be available at health food retailers in the country including Whole Foods and Mother's Market.

Distributed predominately in the Hawaiian Islands since 1995, the water is bottled within 30 days of falling on the main island of Hawaii as rain.

"We believe Hawaiian Springs will be incredibly well received by discerning, health-conscious consumers throughout the US," said Rick Hadley, chairman and CEO of Hawaiian Springs. "While other processed waters can leach minerals and nutrients from the body, Hawaiian Springs natural water is filtered through 13,000 feet of volcanic rock and is among the purest in the world."

Further specific details to the US roll-out were not disclosed.

Sectors: Soft drinks, Water