American Enterprise Development Corp (AEDC) and Havoc Distribution have appointed a former Pepsi senior manager to a consultancy role within the company.

Rick Peterson, who has 28 years of account sales, operations and marketing experience in beverages and consumer products, has previous experience with PepsiCo, Gatorade, Tropicana, HJ Heinz and Sara Lee, the company said today (3 June).

"Rick's wealth of knowledge in distribution, retailing and merchandising should generate significant opportunities for growth of the Havoc Energy Drink family of brands," the company said.

Earlier this year, AEDC upped its presence on the American Football scene in the US, teaming up with arenafootball2 league football team the Amarillo Dusters in Texas to produce an Amarillo Dusters-branded version of Havoc. The beverage is distributed by Miller of Amarillo, and has increases AEDC's presence in the af2 arena. The company has a multi-year partnership as the official drink of the af2 league.