American Enterprise Development Corporation has launched a sugar-free version of its Havoc energy drink brand across the US.

The Dallas-based company said today (2 October) that it has completed the development and packaging of the sugar-free energy drink due to customers demanding the same flavour as the original, but a healthier alternative.

Havoc president C. K Williams said: "As we roll out our sugar-free product, we expect our sales to nearly double over the next couple of months. We expect to grow market share against our competitors through aggressive marketing and distribution."

Havoc Distribution develops, manufactures and distributes energy drink products through affiliations with collegiate universities and conferences, professional sports franchises and corporate alliances. American Enterprise Development is represented by Sports Media Inc.