Havana Club International has launched two new websites to attract consumers to "the Cuban lifestyle".

The sites, www.havana-club.com and www.havana-cultura.com aim to introduce consumers to all things Cuban, while also elevating Havana Club's status.

Havana-club.com will focus on informing people of the club history, heritage and range, while Havana-Cultura.com has been developed to generate interest in Cuban culture. The sites will host videos, invite users to learn about rum and introduce a recipe-led cocktail section. The websites will be available in both English and Spanish.

Havana Club International general manager Marc Beuve-Méry said: "The new websites are the next phase of our communication strategy."