Product Launch - UK: Harviestoun's Marks & Spencer Scottish Craft Lager

By | 13 May 2013

Click through to view Harviestouns Marks & Spencer Scottish Craft Lager

Click through to view Harviestoun's Marks & Spencer Scottish Craft Lager

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Harviestoun's Marks & Spencer Scottish Craft Lager

Category - Beer, lager, 4.5% abv

Available - From this month

Location - UK, exclusive to Marks & Spencer

Price - GBP3.49 (US$5.35) per bottle

Scottish craft brewer Harviestoun has produced a lager exclusive to UK retailer Marks & Spencer.

Marks & Spencer Scottish Craft Lager is a “zesty brew” that uses Hersbrucker lager hops and fermented at a very low temperature using lager yeast, Harviestoun said. The Alva-based brewer previously developed Finest Porter for Tesco, but a spokesperson for the company told just-drinks it has no current plans to make more beers exclusively for supermarkets.

Scottish Craft Lager is available in all Marks & Spencer outlets.

In December, Harviestoun launched its portfolio in 33cl bottles to satisfy demand for the format in the on-trade.

Expert analysis

Global Beer Tax Tables, 2012

This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on beer.

Sectors: Beer & cider, Product launches

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Product Launch - UK: Harviestoun's Marks & Spencer Scottish Craft Lager

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