UK: Harvey Miller launches Pisa Cream

By just-drinks.com editorial team | 9 November 2007

UK drinks importer and marketer Harvey Miller Wine & Spirits Agencies (HMWSA) is launching Pisa Cream Liqueur in the UK, Ireland and travel retail.

Pisa Cream, which is a cream variant of the Pisa Liqueur which Harvey Miller launched earlier this year, will be sold in selected bars and retail outlets where it will have a suggested retail price of GBP14.49 (US$30.60) for a 70cl bottle.

"We were delighted with the response to Pisa Liqueur when it launched earlier this summer and expect Pisa Cream to be equally, if not more successful," said Harvey Miller managing director Alistair Mutch. "While there are obvious market leaders in the cream liqueur market, there is certainly room for a new quality contender such as Pisa Cream. We expect Pisa Cream to be very well received in the run-up to Christmas period and beyond".

The Pisa brands are owned by the Dutch-owned company Liquore Pisa International but are produced in Italy.

Sectors: Spirits