Harvest Hill bought Juicy Juice in July

Harvest Hill bought Juicy Juice in July

Harvest Hill Beverage Co has appointed an executive team five months after it was formed to acquire the Juicy Juice brand from Nestlé.

The US company said today that former IRI executive Salvatore DePrima has joined as president & CEO with James Sheppard becoming CFO. Ilene Bergenfeld leaves her senior director role with PepsiCo to take over as Harvest Hill's CMO.

Harvest Hill was formed by private-equity firm Brynwood Partners in July to acquire Juicy Juice from Nestlé USA. 

Henk Hartong, chairman of Harvest Hill and chairman & CEO of Brynwood Partners, said: “We are delighted to have attracted such a talented management team to Harvest Hill, a business that we plan on aggressively growing both organically and through strategic acquisitions.”

Other appointments include Richard Hubli as senior VP of operations and David Champlin as senior VP of sales.