BRL Hardy is launching a new sub brand, the Hardy's Varietal Range (VR) in the UK this summer.

The VR range of three wines will each have a claret shaped bottle with a distinctive cigar band on the neck and will retail at around £4.49 ($6.47).

Consumers will have a choice of two reds and one white wine, both the red wines being made by BRL Hardy's chief red winemaker Stephen Pannell who said: "The VR range is made with grapes from a broad spectrum of Australia's viticultural regions which provides us with the flexibility to consistently produce varietal wines at this price point."

Australasian marketing manager for BRL Hardy Europe, Bryonie Grieveson said: "We believe Hardy's VR will develop a strong consumer following and create greater awareness and trial of Hardy's wines."