The Hardy Wine Company has announced an overhaul involving restructuring its company as well as further expansion.

The company said today (28 August) that it is looking to build on "exceptional wine show results and flagship wines" for further growth.

The plans follow the recent appointment of John Grant as president, who took the helm in March, and will see the recruitment of Damien Smith to the new position of national cellar door and functions manager.

Smith, whose previous experience included working for with Moet-Hennessy on brands such as Moet & Chandon, Krug, Domaine Chandon, Cape Mentelle and Cloudy Bay, will implement initiatives at each of the company's cellar doors around Australia.

From October, Alix Hardy, a sixth generation descendant of the founder Thomas Hardy, and the daughter of group oenologist Bill Hardy, will take the role of public relations coordinator.

From the end of September, Nicky Gameau, who has nine years experience in the wine sector, having recently worked as international market manager for Pernod Ricard in the US.

Hardy's senior vice president global trading and marketing Steve Barbera said: "The Hardy Wine Company is going from strength to strength, with recent wine show results highlighting our outstanding portfolio of wines. The appointments of Damien, Alix and Nicky reflect the commitment to driving this premium quality throughout all aspects of the company and we look forward to exciting and innovative initiatives in consumer and trade programs in the coming months."