USA: Hansen's Acquires Blue Sky Beverages
Based in Santa Fe, N.M., Blue Sky markets a range of all-natural carbonated sodas and seltzers throughout the United States and in certain international markets, principally to the health food industry. Specific terms of the Agreement were not disclosed.
The operations of Blue Sky will be consolidated with those of Hansen Beverage Co. in Corona. The Blue Sky(R) brands will be marketed separately as part of Hansen's product portfolio.
Founded in 1980 by Robert Black and Marla Becker, Blue Sky has achieved leadership in the health food industry for its range of all-natural carbonated soda products. Blue Sky products, available in a number of flavors, include all-natural sodas in 12 oz. cans and 1 liter PET bottles; premium natural sodas with added ingredients such as ginseng, ginkgo biloba and antioxidant vitamins in 12 oz. cans; organic sodas in 12 oz. cans; seltzers in 12 oz. cans and 2 liter PET bottles; and artesian water in 20 oz. PET bottles. Blue Sky maintains a web site at www.blueskysoda.com.
For the year ended Dec. 31, 1999, Blue Sky achieved net sales of $6.4 million, representing sales of 1.2 million cases. Hansen Natural Corp. achieved net sales of $72.3 million in 1999.
The acquisition of Blue Sky will give Hansen's clear leadership in the natural soda category in the growing health food market. Hansen's(R) Natural Soda is currently the leading natural soda in the United States.
The acquisition offers substantial rationalization benefits and is expected to be accretive to Hansen's earnings.
Blue Sky's 20-year reputation for outstanding all-natural carbonated sodas and seltzers makes Blue Sky the ideal partner for Hansen's -- a 65-year-old brand.
Hansen Natural Corp. markets and distributes Hansen's(R) Natural Sodas, Signature Sodas, Fruit Juice Smoothies, Functional Drinks, Multi-Vitamin Juice products in aseptic packaging, Healthy Start(TM) 100% Juices, Iced Teas, Lemonades and Juice Cocktails, Old Fashioned Apple Juice, Cider and Juice Blends, as well as Cereals and Bars. Hansen's can be found on the Web at www.hansens.com.
Certain statements made in this announcement may constitute "forward-looking statements" within the meaning of Section 27.A of the Securities Act of 1933, as amended, and Section 21.E of the Securities Exchange Act of 1934, as amended, regarding the expectations of management with respect to sales, revenues and profitability. Management cautions that these statements are qualified by their terms and/or important factors, many of which are outside of the control of the company, that could cause actual results and events to differ materially from the statements made herein, including, but not limited to, the following: The company's ability to generate sufficient cash flows to support capital expansion plans and general operating activities; changes in consumer preferences; changes in demand that are weather related, particularly in areas outside of California; changes in the cost and availability of raw materials for the company's products and the ability of the company to maintain favorable supply arrangements and relationships and procure timely and/or adequate production of all or any of the company's products; the company's ability to penetrate new markets; competitive products and pricing pressures; the marketing efforts of distributors of the company's products, most of which distribute products that are competitive with the products of the company; the introduction of new products; laws and regulations and/or any changes therein, especially those that may affect the way in which the company's products are marketed, as well as laws or regulations that are enforceable by the Food and Drug Administration, as well as unilateral decisions that may be made by distributors, grocery chain stores, specialty chain stores, club stores and other customers to discontinue carrying all or any of the company's products that they are carrying at any time.
Management further notes that the company's plans and results may be affected by any change in the availability of the company's credit facilities.
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