US: Hansen Natural toasts soaring sales, profits in Q4

By just-drinks.com editorial team | 5 March 2008

Hansen Natural Corp. has posted a record end to 2007.

The US-based soft drinks company said late last week that net sales for the final three months of last year leapt by 63% on the same three-month period a year earlier, hitting US$246.6m. Net profit performed better still, the company said, soaring by 103% to $45.1m.

The rise in sales in the final quarter were in part credited to purchases made by customers in anticipation of the price increase, introduced at the beginning of this year, for both the 16oz Monster Energy and Java Monster lines.

For the full-year, Hansen saw sales rise by almost a third, up to $904.5m from $605.8m in 2006. Net profit followed suit, increasing by 52.5% to $149.4m.

"The energy category continues to show strong growth and the Monster Energy brand continues to grow in excess of the overall category growth," said company chairman and CEO Rodney Sacks.

"We are excited by the launch in December 2007 of the five new Java Monster line extensions as well as the launch of our new Monster Heavy Metal (introduced in November 2007) and Monster MIXXD (introduced in December 2007)," Sacks added.

"We are extremely pleased by the reception both from the trade and consumers to our new line extensions."

Sectors: Soft drinks, Water

Companies: Hansen Natural Corp.