Hansen Natural Corporation has announced it has signed a distribution deal for its Monster Energy drink with Mexican group Comercializadora Eloro, a subsidiary of Grupo Jumex.

The firm will handle distribution of Monster throughout Mexico, excluding the Baja region and Sonora, from 9 January, Hansen said today (15 December).

The deal marks another step forward for Hansen, which recently signed a distribution deal in the US with The Coca-Cola Co and Coca-Cola Enterprises, following strong success for the Monster brand in the energy drinks sector.