• Full-year profits edged up by 1.6%
  • Net sales climbed by 14.1% in 2010
  • CEO Sacks attributed to energy drinks demand
Hansen CEO Rodney Sacks attributed the record sales to continuing strong demand for Monster energy drinks

Hansen CEO Rodney Sacks attributed the record sales to continuing strong demand for Monster energy drinks

Continued strong demand for energy drinks boosted profits for Hansen Natural Corp in 2010.

For the 12 months to the end of December, profits edged up by 1.6% to US$212m. Operating profits for the year increased by 3.1% to $347.8m, the company reported yesterday (24 February).

Net sales in the period climbed by 14.1% to $1.3bn.

Net profits in the fourth quarter, however, dropped by 7.9% to $49.1m, while operating profits slid by 7% to $79.8m.

Net sales in the period increased by 9.5% to $318.7m.

Chairman and CEO Rodney Sacks attributed the record sales to continuing strong demand for Monster Energy drinks as well as to continued strength of the energy category.

"Monster Energy drinks continued to gain market share in the US, with sales increasing in excess of category growth," Sacks said. "Good progress was made on the international front during the quarter, with sales of Monster Energy drinks increasing well over comparable sales in the same quarter last year."

Click here to view the full earnings release.