Hansen Natural has appointed Nick Gagliardi as chief operating officer for its Monster Beverage division in the US.

Gagliardi, previously president of Liquid Investments, will oversee the Monster business and report directly to Mark Hall, president of Monster Beverage, the company said yesterday (30 July).

Prior to Liquid Investments, Gagliardi held various management positions, including vice president and general manager, of Labatt USA which later became a unit of Anheuser-Busch InBev.

"Nick brings to our company more than 25 years of sales, distribution and business development experience in beverage and consumer products," said Rodney Sacks, chairman and CEO of Hansen Natural. "We are pleased to welcome Nick to our Monster team and look forward to his contributions as our company continues to grow worldwide."

Last month Hansen saw its share price slip by 11% after it emerged that like-for-like sales declined in May, partly due to teething problems in the group's distribution deal for Monster Energy with Coca-Cola Enterprises.