Bottled water is becoming a popular form of fast refreshment when people are busy. Nearly half of the bottled water bought in the UK is for consumption on the go. While the UK has the highest percentage bought for drinking in non-traditional locations, all of the countries studied bought over 30% of their bottled water on the go. The lowest proportion was in Germany, where home consumption is still very popular.

Bottled water consumption in UK, Germany and Sweden, proportion consumed by occasion, 2001

On-the-go
Leisurely consumption
UK
49.8%
50.2%
Sweden
36.9%
63.1%
Germany
30.4%
69.6%
Datamonitor, 2001: "Drinks On-the-Go 2001:
Quantifying and targeting new drinks opportunities"

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