Halewood will handle distribution of the brand from next month

Halewood will handle distribution of the brand from next month

Cubic Brands is handing the UK distribution of its herbal liqueur brand, Josef Meier's, to Halewood International to boost the drink's profile in the country.

Halewood will take on distribution of the 30% abv liqueur from 1 January, it said yesterday (12 December). Previously, Cubic handled Josef Meiers' distribution directly. 

Rob Preston, Cubic's owner & manager, said that he hopes working with Halewood would mean “greater distribution” of the product and would help increase its profile.

Josef Meier's, launched in the UK in March 2009, is made from a blend of herbs and spices, and comes in a 70cl bottle. It is best served ice cold, or mixed with “suitable” energy drinks, according to Halewood. It can also be used as a base for cocktails.

A cinnamon variant of the brand was released two years ago

Andy Smallman, Halewood's MD, said: “Josef Meier's is another excellent addition to the Halewood portfolio and allows us to offer our wide range of customers yet another quality product in a growing segment of the BWS category.”

Cubic Brands was set-up in 2008 by Preston and is based in Southampton, Hampshire.