Red Alert Power Pack

Red Alert Power Pack

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Halewood International's Red Alert Power Pack

Category - Soft drinks, energy shot

Available - From this month

Location - UK. “We are targeting all major impulse groups and also planning a significant independent drive over the next few months”

Price - SRP of GBP1.39 (US$2.17) per shot

Distribution -Halewood International

Red Alert Power Pack, spun off from the Red Alert energy drink brand, is being launched, marketed and distributed in the UK by Halewood International and is manufactured by Talisman Drinks.

Halewood will focus on the impulse purchase channel with the brand extension, covering garage forecourts, convenience stores and motorway services.

The product will be supported with consumer press advertising, online and viral marketing and a national sampling programme.