Click through to view Halewood Internationals Lambrini Cider

Click through to view Halewood International's Lambrini Cider

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Halewood International's Lambrini Cider

Category - Cider, 4% abv

Available - From 28 September

Location - UK, in both on- and off-trade

Price - SRP of GBP2.49 (US$4.00) per 75cl pack, GBP4.99 per 33cl four-pack in the off-trade

Distribution - Halewood International

Lambrini Cider will roll out across the UK in three variants: Pear and Apple, Forest Fruits and Summer Fruits.

The brand will target female drinkers, after research by Halewood claimed that the majority of ciders in the UK have male-oriented packaging, with consumer communication being similarly male-biased.

The launch will be backed by marketing support including TV, a sampling programme, PR and social media activity.