Product Launch - UK: Halewood International's Crabbie’s Cloudy Lemonade

By | 30 July 2013

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Halewood International's Crabbie’s Cloudy Lemonade

Category - Alcoholic lemonade, 4% abv

Available - From this month

Location - UK, on-trade

Price - Similar on-trade price to Crabbie's Alcoholic Ginger Beer

Distribution - Halewood International

Halewood International has heralded the return of drinking fruit ciders and lagers straight from the bottle as it launches an alcoholic lemonade in the UK on-trade.

Crabbie’s Cloudy Lemonade is designed as an alternative to over-ice brands, which are declining in popularity, Halewood said, citing its own consumer research.

The launch follows Crabbie’s Raspberry and Crabbie’s Strawberry and Lime Ginger Beers.

Crabbie’s core flavour, Alcoholic Ginger Beer, was released in cans for the first time last year.

Last year, Global Brands relaunched alcoholic lemon drink, Hooch, in the UK

Expert analysis

Halewood International Limited: Consumer Packaged Goods Company Profile and SWOT Report

"Halewood International Limited: Consumer Packaged Goods Company Profile and SWOT Analysis" contains in depth information and data about the company and its operations. The profile contains a company overview, business description, SWOT analysis, Key Employees, key facts, information on products and services, details of locations and subsidiaries, plus information on key news events affecting the company.

Sectors: Beer & cider, Product launches

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